Modules |
Credits |
Principles of Marketing |
15 |
Business Environment |
15 |
Integrated Marketing Communication |
15 |
Consumer Buying Behaviour |
15 |
E-commerce & Internet Marketing |
15 |
Strategic Marketing Management |
15 |
Personal & Professional  Development |
15 |
Product & Brand Management |
15 |
Sales Planning & Operations |
15 |
Business Decision Making |
15 |
Human Resources Management |
15 |
Managing Communication in Organisations |
15 |
Management Accounting |
15 |
Corporate Social Responsibility (CSR) |
15 |
Project Management |
15 |
Marketing Research |
15 |
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