| Modules | Credits | |||||||||||||||||||||||||||
| Contemporary Issues and Principles of Marketing | 20 | |||||||||||||||||||||||||||
| Consumer Behaviour and Market Communications | 20 | |||||||||||||||||||||||||||
| Digital and Social Media Marketing | 20 | |||||||||||||||||||||||||||
| Contemporary Challenges and Strategic Marketing | 20 | |||||||||||||||||||||||||||
| Strategic Brand Management | 20 | |||||||||||||||||||||||||||
| Marketing Research Project | 20 | |||||||||||||||||||||||||||
Requirements
- Recognised Level 6 Qualification or any other eqivalent Qualification
Features
- The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.
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